One of the goals of the Turn Autism Around podcast is to help parents and professionals lead less stressed lives. One way to reduce stress may be to bring in additional income or see the value of online courses. I am interviewing Jeff Walker, my business mentor and author of the #1 New York Times bestseller, Launch. We discuss how to disseminate information globally, how to find your place in the digital world, how to grow a business, or how to move your current coaching program to the online space.
Jeff has a really interesting story on how he got started as he went from stay-at-home dad to the author and digital entrepreneur guru he is today! I first got connected with Jeff when I was ready to start my business. I read his book Launch in 2014 and followed every single step. Now the new and expanded edition of the book has just been published, and I’ve read that cover to cover too.
If the first book was so successful, why re-publish and expand? Jeff shares that the perception of digital work has changed a lot in the last seven years. Tools and strategies have evolved, and there are a lot of crucial launch strategies that didn’t exist when he wrote the first book. One of those highly recommended strategies is “Go Live”. There are tons of platforms out there that every single person has access to that allow you to go live to your friends, followers, subscribers, the public with a push of a button. Jeff shares a couple of really interesting stories about entrepreneurs building their platform and their business just by going live.
It’s not uncommon that people tell me I should be educating and sharing my approach for free. There is constantly a push for many industries to be altruistic and share knowledge freely, especially in the autism community. Jeff breaks down how to appease the free-knowledge-seekers, while also valuing your hard work. The secret to Jeff’s business has been, since the very beginning, giving away high value to get your consumers interested in paying for more. This is a crucial part of Jeff’s Launch formula. I provided a lot of free content via the podcast and blogs, my book resources, and my website. For those that want to dig deeper, they can purchase my book or my courses. Like with any job, our time has value, and running a business has expenses; but it is also what it takes to reach the masses.
Whether you’re a stay-at-home parent looking to turn a hobby or skill into a business or a professional in the autism world ready to move your coaching business into the digital space, Jeff Walker’s book, Launch, is the best way to pursue it. We talk about finding your niche and the gradual steps to building a following and a business. This can apply to starting a business by teaching courses, becoming an online coach, selling a product or service. The options are endless on the internet.
Jeff’s advice for staying less stressed and leading a happier life is meditation. He enjoys meditating outside and says he never misses a day where he starts his day with 20 minutes of meditation. He also reminds us of the importance of staying active and keeping hydrated. As a parent with grown children, he relates to those listeners still in the trenches with their young children, so if 20 minutes isn’t realistic, Jeff says, take 20 seconds to take three mindful breaths. It can really change your day.
This was definitely different from any other episodes I’ve done; Jeff Walker has been such a great tool for me in building my business. I wanted to share that information with parents and professionals looking to start their own businesses and even see the value and importance of taking courses online to better yourself as people, parents, and professionals!
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